The introduction of improved HTML capabilities continues to change user interaction with their emails. Inbox by Google will look and function in a whole new way. The existing HTML frameworks would work for this change or will email marketers have to keep up with the change, by coming up with new templates, remains a question for this year!
What an exciting time to be in email marketing! Monks at the monastery feel that these divine trends will influence the direction of email marketing in the upcoming months. Pushing the boundaries of every email marketing aspect to provide a greater value to customers, shall be the abiding mantra this year!!