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Lead Magnets
20 Email Lead Magnets that shall transform the ROI in 2015!
Lead Magnet – the place where your leads get attracted! Email marketing has several touch points where your prospects or customers would possibly like to interact. This could be the opt-in CTA to your social sharing button in email’s footer and anything that wide. Getting a subscribers email address is also a transac...
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Infographic: Debunking the Top 15 Email Marketing Myths!
Do you think ‘Free’, ‘Sale’, etc. are spammy words & can’t be used in a subject line? OR Do you consider sending emails on Wednesdays, believing it generates a better CTR? The above are just myths that dominate the email marketing world; practised so vehemently that many marketers have actually started believing i...
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Unsubscribe Best Practices Infographic: Solving the email relationship crisis!
Last month, we at the monastery explored various unsubscribe examples of a few renowned brands. Unsubscribe has been every email marketer’s nightmare. At a point, where your readers have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! Your company’s unsubscribe landing page could be...
Email Marketing December 2, 2014
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Email list building is one of the most important email marketing activities and in fact; the pillar on which your entire email campaign relies. Marketers come up with the most biza...
Email Marketing November 25, 2014
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Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, real-time (dynamic) content is s...
Email Delivery November 24, 2014
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A hundred things go into the details of email delivery. With various inbox management tools available, it’s gotten more difficult to reach the subscriber’s inbox.  is extremel...
Responsive Emails November 18, 2014
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Out of the ocean full of marketing media vehicles available for your disposal, Email is surely one such big head. But, every marketing channel should be aligned and work in tandem ...
Email Monks Awards November 5, 2014
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Email Monks participated in the recently organized Davey Awards 2014 for the ‘Infographics’ category and was honored with the “Silver” award for creative use of infographic...
Email Marketing October 29, 2014
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Anything that can make an inundated inbox disappear is great right!! An overwhelming inbox is every marketer’s complaint as it takes away a lot of their time; that can be diveste...
Email Marketing October 27, 2014
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As the holiday season inches closer, marketers have geared up to make the most of the festive spirit that brings with it a shopping extravaganza. Email marketing being one of the m...
Email Marketing October 7, 2014
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To keep up with the ever-maturing ways of personalized email marketing, the means of deciding relevance i.e. segmentation of subscribers – needs undivided attention. Demographics...
Email Marketing October 22, 2014
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When a subscriber is truly done engaging with your emails, they start looking at the marketer’s nightmare – a link to unsubscribe. At a point where they have decided to opt-out...
Email Marketing ROI October 13, 2014
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Inbox placements and email deliverability are highly governed by IP reputation which makes the decision to use a shared or dedicated IP address, of paramount importance. Such a sol...
Email Marketing ROI October 17, 2014
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It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween specific marketing ideas! Accor...