October 29, 2014
monk-img

Flooded Inbox: Divine TOOLS that can MAKE IT GO!!!

In Email Marketing by Tags: , .

Anything that can make an inundated inbox disappear is great right!! An overwhelming inbox is every marketer’s complaint as it takes away a lot of their time; that can be divested elsewhere for better business opportunities! Emails are inevitable in the prevalent times of the growing social media splurge where all marketers need to keep updated of the latest trends and tools. This is where business relationships become extremely important; with the beacon to most of them being emails.

Read more

October 27, 2014
monk-img1

Holiday Email Marketing Infographic

In Email Marketing by Tags: .

As the holiday season inches closer, marketers have geared up to make the most of the festive spirit that brings with it a shopping extravaganza. Email marketing being one of the most important marketing channels online it is necessary that it is done properly to leverage holiday sales. With the increase in volume of emails by 13% during holiday season 2013 as compared to holiday season 2012 the rising importance of emails is evident. Thus, the Monks have come up with a nifty infographic that’ll act as your comprehensive guide towards launching a successful email marketing campaign in the holiday season of 2014.

Read more

October 22, 2014
monk-img

UNSUBSCRIBE ME!!! – 10 holiest unsubscribe examples!

In Email Marketing by Tags: , , .

When a subscriber is truly done engaging with your emails, they start looking at the marketer’s nightmare – a link to unsubscribe. At a point where they have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! However some companies believe that unsubscribes must be quick and easy. Marketers opt from the simplest to the most thoughtful and creative ways, for their unsubscribe pages.

Read more

October 17, 2014
email sending IP

Spooky Halloween Email Tips from Jack-O-Monks!

In Email Marketing, Email Marketing ROI by Tags: , , .

It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween specific marketing ideas! According to NRF’s Halloween Consumer Spending Survey, more than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday; with total spending on Halloween this year estimated to reach $7.4 billion. BOOO! That’s huge right?? . . . and also our chance to run a successful email marketing campaign, yet again!

Read more

October 13, 2014
email sending IP

The Pivotal Email Sending Decision: Shared or Dedicated IP??

In Email Delivery, Email Marketing, Email Marketing ROI by Tags: , , .

Inbox placements and email deliverability are highly governed by IP reputation which makes the decision to use a shared or dedicated IP address, of paramount importance. Such a solution is dependent on a variety of variable factors that change with every business entity and thus must be well considered. The size and situation of a business during its life cycle controls the email campaign variables such as email sending volume, sender reputation, etc. which together can factor in the IP address decision for your email marketing purposes!

Read more