Most companies now a days are looking out to expand their bottom and top lines. An agile and healthy sales cycle involves a lot of mediums and phases of communication with the prospect till the time he is aboard as your customer. Today in this post, Monks focus on how to effectively use email marketing and influence the sales cycle by only using email as the primary channel of communication.
With every thought, concept and strategy for your email to have the perfect email design – designers and coders sometimes still lose on results in devices with retina displays owing to blurred images, logos or icons and an unsatisfactory display. Retina Email is the devout solution to this issue.
The importance of email deliverability & domain reputation is not less known. Monks believe that email deliverability & stellar sender reputation is that divine lilt, which if ignored, would lead towards failure to reach thousands of your customers. Sender score is a metrics that governs this reputation just like your report cards at school exams. Even if your emails are delivered, a poor Sender Score could imply that they aren’t reaching all your recipients’ inboxes. Monks unveil the holiness of what this metrics means and how to get the best of it.
People like being wished on their birthdays and other special occasions, but everyone does birthday emails. If you want to go that extra mile to groom your relation with your subscribers and attain email marketing nirvana, why not surprise your subscribers with a personalized wish on their subscription anniversary! This would not only set you apart from the clutter, but will also help subscribers remember the long-term association they have had with you, which in turn will lead to brand loyalty and conversions. You could use big data and set up an automated work-flow for anniversaries. Such a trigger will help reducing the list churn rates, as the subscribers will always be up for the surprises you are going to shower on them in the form of positive relationship, reinforcement and incentives. All you need for sending out a sign-up anniversary triggered email is the subscription date and may be, few more data sets on individual subscriber history and you are good to roll. Amazingly simple! Read more
With FIFA demanding the entire world’s attention for over two fortnights – it took our attention too and we could just not hold ourselves from writing about it! A game which necessitates hard work from great sportsmen, dedication from the smallest FIFA executives and tons of sponsors’ money – has a lot happening behind the scenes at the host country. While the rest of the world celebrates the game, Monks forced by their zeal bring you a series of learning from the captivating FIFA World Cup 2014: