Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, real-time (dynamic) content is surely one of the most sought after email marketing mantras. Remember, relevant emails drive 18x more revenue than broadcast emails.
Relevant, Personalized Content to every subscriber or segment based on their past behavior, present location or sometimes the buying behavior – That’s Dynamic Content.