December 13, 2014
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Infographic: Debunking the Top 15 Email Marketing Myths!

In Email Marketing by Tags: , .

Do you think ‘Free’, ‘Sale’, etc. are spammy words & can’t be used in a subject line?
OR Do you consider sending emails on Wednesdays, believing it generates a better CTR?

The above are just myths that dominate the email marketing world; practised so vehemently that many marketers have actually started believing in them! Email marketing works differently for different brands and industries.

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December 4, 2014
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Unsubscribe Best Practices Infographic: Solving the email relationship crisis!

In Email Marketing by Tags: , , .

Last month, we at the monastery explored various unsubscribe examples of a few renowned brands. Unsubscribe has been every email marketer’s nightmare. At a point, where your readers have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! Your company’s unsubscribe landing page could be this ‘reason to stay’!

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December 2, 2014
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Preventing Perils of Offline opt-ins!

In Email Marketing by Tags: , , .

Email list building is one of the most important email marketing activities and in fact; the pillar on which your entire email campaign relies. Marketers come up with the most bizarre or sometimes prodigious opt-in gates; where not all fall under list building best practices. Offline and online opt-ins are the two very wide opt-in streams, with its own pros & cons!! This post reflects on the perils of offline opt-ins and divine suggestions to save your email list while on the slippery way!

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November 25, 2014
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Infographic: Dynamic Email Content and 18 Scenarios making the case for it!

In Email Marketing by Tags: , .

Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, real-time (dynamic) content is surely one of the most sought after email marketing mantras. Remember, relevant emails drive 18x more revenue than broadcast emails.

Relevant, Personalized Content to every subscriber or segment based on their past behavior, present location or sometimes the buying behavior – That’s Dynamic Content.

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November 24, 2014
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19 EMAIL DELIVERABILITY TERMS to meditate for better inbox placement!!

In Email Delivery by Tags: , .

A hundred things go into the details of email delivery. With various inbox management tools available, it’s gotten more difficult to reach the subscriber’s inbox.  is extremely inevitable. Despite following the email design best practices, email delivery has always been a conundrum for many. Monks bring you a list of 19 email deliverability terms that would help you understand email delivery better:

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