October 22, 2014
monk-img

UNSUBSCRIBE ME!!! – 10 holiest unsubscribe examples!

In Email Marketing by Tags: , , .

When a subscriber is truly done engaging with your emails, they start looking at the marketer’s nightmare – a link to unsubscribe. At a point where they have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! However some companies believe that unsubscribes must be quick and easy. Marketers opt from the simplest to the most thoughtful and creative ways, for their unsubscribe pages.

Read more

October 17, 2014
email sending IP

Spooky Halloween Email Tips from Jack-O-Monks!

In Email Marketing, Email Marketing ROI by Tags: , , .

It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween specific marketing ideas! According to NRF’s Halloween Consumer Spending Survey, more than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday; with total spending on Halloween this year estimated to reach $7.4 billion. BOOO! That’s huge right?? . . . and also our chance to run a successful email marketing campaign, yet again!

Read more

October 13, 2014
email sending IP

The Pivotal Email Sending Decision: Shared or Dedicated IP??

In Email Delivery, Email Marketing, Email Marketing ROI by Tags: , , .

Inbox placements and email deliverability are highly governed by IP reputation which makes the decision to use a shared or dedicated IP address, of paramount importance. Such a solution is dependent on a variety of variable factors that change with every business entity and thus must be well considered. The size and situation of a business during its life cycle controls the email campaign variables such as email sending volume, sender reputation, etc. which together can factor in the IP address decision for your email marketing purposes!

Read more

October 8, 2014
email sending IP

The Sublime Psychology Towards Successful Marketing Emails!

In Email Marketing by Tags: , .

The marketing and advertising world is a never ending chain of crucially connected elements. The psychological aspect plays a vital role in advertising and marketing which has often been ignored in the email marketing world too. Noting that, Monks bring you the sublime psychology towards creating successful marketing emails.

Read more

October 7, 2014
monk-img

Increasing relevance in email marketing – Segmenting beyond Demographics!

In Email Delivery, Email Marketing by Tags: , , .

To keep up with the ever-maturing ways of personalized email marketing, the means of deciding relevance i.e. segmentation of subscribers – needs undivided attention. Demographics is one of the strongest basis of segmenting; however, with all the businesses resorting to the same, it gets difficult to be able to differentiate your mails in the inundated inboxes.

Read more