November 25, 2014

Infographic: Dynamic Email Content and 18 Scenarios making the case for it!

In Email Marketing by Tags: , .

Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, real-time (dynamic) content is surely one of the most sought after email marketing mantras. Remember, relevant emails drive 18x more revenue than broadcast emails.

Relevant, Personalized Content to every subscriber or segment based on their past behavior, present location or sometimes the buying behavior – That’s Dynamic Content.

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November 24, 2014

19 EMAIL DELIVERABILITY TERMS to meditate for better inbox placement!!

In Email Delivery by Tags: , .

A hundred things go into the details of email delivery. With various inbox management tools available, it’s gotten more difficult to reach the subscriber’s inbox.  is extremely inevitable. Despite following the email design best practices, email delivery has always been a conundrum for many. Monks bring you a list of 19 email deliverability terms that would help you understand email delivery better:

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November 18, 2014

4 pious Integration types that make Email Marketing more unified!

In Email Marketing, Email Marketing ROI, Responsive Emails by Tags: , .

Out of the ocean full of marketing media vehicles available for your disposal, Email is surely one such big head. But, every marketing channel should be aligned and work in tandem with one another. Yesss!! INTEGRATION is exactly what we are talking about! A 360 integrated marketing communication approach encompassing email, search, digital, outdoor, print, mobile, etc. will surely lead to a fruitful marketing yield.

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November 5, 2014

Email Monks Hauls a ‘Silver’ at the 2014 Davey Awards for the ‘Infographics’ Category!

In Email Marketing, Email Monks Awards by Tags: , , .

Email Monks participated in the recently organized Davey Awards 2014 for the ‘Infographics’ category and was honored with the “Silver” award for creative use of infographics with outstanding animation and knowledge rich Monks’ Labs. The Labs section features an enriched knowledge base with a wide array of infographics on various email marketing concepts and best practices, which the Davey Awards have generously rewarded with this recognition.

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