It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween specific marketing ideas! According to NRF’s Halloween Consumer Spending Survey, more than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday; with total spending on Halloween this year estimated to reach $7.4 billion. BOOO! That’s huge right?? . . . and also our chance to run a successful email marketing campaign, yet again!