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8 critical elements of an awesome email [Infographic]

8 Key Components Every Awesome Email Needs [Infographic]

Category : Email Design

Email is no longer a digital letter travelling from outbox of the sender to the inbox of the recipient. Almost 20.5 billion emails are sent intended to land 2.5 billion email addresses, this means an average person receives 10 emails per day. Some are read while some are deleted and even spammed. Monks partnered with Vision6 to look into some of the best performing emails to understand what made those email marketing campaigns successful.

What we found:

The emails that caught the Monks’ attention didn’t do different things but did things with a different approach. A small change in the subject line here, a hint of personalization there, a dash of witty CTA copy and ‘Voila!’ the metrics showed a major positive change. Some of the common traits that was shared among the emails are those components, which even you can test in your emails also.

The emails that caught the Monks’ attention didn’t do different things but did things with a different approach. A small change in the subject line here, a hint of personalization there, a dash of witty CTA copy and ‘Voila!’ the metrics showed a major positive change. Some of the common traits that was shared among the emails are those components, which even you can test in your emails also.

  • Attention Grabbing Subject Line: Former President Obama’s subject line for one of the charity dinner invitation was ‘Hey’ and it helped raise $ 690 million. It is very much important to connect with your subscribers and hint on what your email wishes to say. Different email clients display different number of characters of the subject line. So, make sure you convey most in the least.
  • Recognizable FROM name: Would you open an email from your uncle Davis or from sales@xyz.com? A FROM name known by your subscriber further cements the foundation of your email brand and reputation. Moreover, it is very necessary to maintain consistency of the FROM name in future interaction.
  • Custom Pre-Header Text: Pre-header text can be used as an extension of the message conveyed in the subject line. This is be really helpful if majority of your subscribers are Gmail or Apple Mail (iOS and Mac) users.
  • A Beautiful Image: A picture conveys what 1000 words intend. If you are in travel industry, feature a bold hero image of a travel destination before announcing your competitive prices. This helps your subscriber connect with what your email wishes to convey.
  • Compelling Email Content: People like to read an email from an actual person. Let your email reflect a personality. A compelling and relevant email copy prompts positive response from your subscribers.
  • Powerful Click-to-Action button: Your subscriber has opened your mail, admired the hero image, and read the email copy. Now, it’s time to convert them into leads. Use short, actionable words to motivate your subscribers to click the CTA button.
  • Unsubscribe Link and Sender Details: As per the CAN-SPAM act, email marketers have to provide an accessible unsubscribe link which initiates a hassle-free unsubscribe process. Moreover when someone opts-in an emailing list, certain countries mandate that the sender details are also included at the bottom. So in such cases, you need to include your organization’s name, address and check that the reply-to address is working and monitored.

 
Take a look at the following infographic to get a glimpse of few of the emails that have the traits described above.

8 critical elements of an awesome email [Infographic]

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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