Capturing subscriber email and building up the subscriber list is an art. While the purchased and rented lists, along with the co-registration is under the lens being unethical. Monks are here to provide you with some creative and legitimate ways, one can beef up the subscriber numbers and proliferate the reach to right boxes.
Some of the much unwashed ideas, such as asking for registration during a purchase or including a registration page on your website, still rank among the most effective tactics for increasing your email list subscriber numbers. But beyond that, in order to reach the less reachable segments of your audience, try implementing one or more of these ideas:
Marketing Sherpa study from 2010 says these are (were) the most effective ways to capture customer emails:
According to the above survey, registration during purchase and downloads were found to be very effective. Events constituted another large chunk of the list building effectiveness. Apart, some of the below ways can also help in creative list building.
Pair sign-up requests with entrancing online content: A webinar, YouTube video or embedded video demo on your site can all provide enough incentive for someone to sign up for your newsletter. Just be sure to follow-up with equally engaging and informative email content.
Simplify the sign up form: Depending on what email distribution service is getting used, the opt-in process should be really simple and the form shouldn’t look daunting. Most likely a name and email address, or just an email address is required.
Experiment with off-line events: If you own a brick-and-mortar store, put a fishbowl at the checkout counter where people can enter to win a drawing. Make sure it’s clear that they’ll be signing up for your email list by doing so, however.
Tradeshows & Automation: Have a way for users sign up at a tradeshow, a personal interaction can lend itself to a sign up. Automate the process. Some vendors at the tradeshows could just scan visitor’s conference pass and you’d automatically be enrolled in their email list.
Refer a friend: Include a “forward to a friend” button in your emails and on your blog or website content pages. Make it easy for people who already love what you have to offer to share the love with their contact lists.
Implement social sharing! Place a sign-up option on your Facebook registration page and blog registration page, and consider adding social media sharing options within your email campaigns and blog content.
Opt-in by default: On any order form or contest entry form have the email opt-in box checked by default.
Consider Cross Promotion: Team up with a company that offers products which can complement your products and services to launch a marketing campaign together.
Attract Guest Bloggers: Find specialists in your niche and request them to become guest bloggers to add value to your content. This in turn attracts more subscribers.
Participative Subscription: Thank your subscribers for opting in and inform them on what’s in store for them. Survey them and have a feedback on what’s on their minds? Make it participative.
Takeaway: If you’re following the cardinal rules of list building (provide great content, be memorable, and get permission) you can let your creativity drive your list building efforts. Don’t be afraid to step outside the box and try something new. You can use testing and analytics to determine which efforts are the most effective, and then keep tweaking your approach for maximum results.
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