Independence Day, the 4th of July is one of the most anticipated holidays for any marketer when it comes to sales or improving brand visibility. Along with the customary parades, picnics, summer, boats and barbecue grills, brands have been increasingly harnessing the power of email marketing to fuel sales.
$6.2 billion is spent nationwide for Independence Day. While 4th of July holds a high-powered 22 percent volume increase alongside a 32 percent revenue increase in emails, 44% of consumers made a recent purchase based on a promotional email.
With 4th July being around the corner Monks has brought together 13 awe-inspiring Email inspirations that showcase how brands fuel a sense of patriotism as well as enthusiasm for Independence day-themed purchases.
DIY online media and e-commerce platform B+C Shop adopted a single column layout to showcase their various Independence Day related products. The header image is a very creative use to highlight their products in accordance to theme.
Beauty Products retailer Birchbox made use of elements of Independence Day such as Fireworks, Barbecues and stars to promote their sales.
Bonobos’ Independence Day email doesn’t offer any sales promotion but relies on brand recollection. The star spangled pants and the unique title registers immediately with the theme.
Crate and Barrel
Home decor brand Crate& Barrel features a picnic layout with products in the same color scheme as the American Flag, along with an inspiring discount to motivate sales.
Independence Day email by Ethan Allen has a distinctive title and short body copy to notify that their design centers shall remain open on Independence Day. This way the subscribers are invited to drop by their centers that indirectly increase sales.
Cosmetic Brand Julep combined Summer and Independence Day in a single theme in their promotional email. The hero image of watermelon and the email copy are well connecting to the theme.
Fastfood giant KFC tapped in to the Brand association aspect with a bold text and hero image showing the brand products with an outdoor picnic complete with sparklers.
Clothing Retail Land’s End Independence Email has a color scheme resembling the American Flag, along with stars, fireworks and discount in bold font motivating the subscriber to take advantage of the offer.
Clothing Brand Lee has an overall celebratory look in their Independence Day email. Usage of colors of the Flag, quirky text in the CTA button and promotion of their blog are worth the appreciation.
Beauty Product Retailer Sephora has 3 of their products in color co-ordinance to the American Flag alongwith excellent usage of the white space.
A simplistic email by Headphones manufacturer Skullcandy has an overall clean look with a stamp stating the origins of Company, Independence Day wishes and option to get a Product in delivered in the color scheme of the American Flag neatly arranged.
Independence Day email from TradeGecko makes excellent usage of the white space with wishes in Headline and their mascot having the American Flag in the eye sockets.
An Independence Day email by Zulily has a very straight forward approach with discount offer in the header and their different products arranged in 2 columns.
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