Lead Magnets

20 Email Lead Magnets that shall transform the ROI in 2015!

Lead Magnet – the place where your leads get attracted!

Email marketing has several touch points where your prospects or customers would possibly like to interact. This could be the opt-in CTA to your social sharing button in email’s footer and anything that wide. Getting a subscribers email address is also a transaction. A lead magnet aims at selling the idea of subscribing to your list, following your social platforms, browse and purchase, etc. and your lead magnets have to be just efficient enough to do it!

Listed below are the 20 most effective lead magnets to transform your email ROI!

1. Opt-in
The opt-in to your subscription must be extremely lucrative to compel the readers to sign-up. Check the opt-in button copy in terms of text and graphics and make sure it’s catch enough.

2. Preference center
Preference centers are a must to make the subscribers stay as they let you deliver emails exactly when they want to hear from you. Long term subscriber relationships facilitated by preferences convert better in the long run.

3. Subject Line
A catchy subject line to your transactional emails can sometimes get them registered – Signing-up just after the order confirmation email could turn out great aiding higher lead conversions.

4. Email’s design & layout
The user experience while they go through your email matters the most. Let the email design and layout be appealing enough for an enjoyable read and create a brand recall, the best kind of lead magnet! Typography in emails wins hearts..

5. Mobile optimized email templates
48% of total email opens occurred on a mobile phone or tablet in Q2 2014. If your email is not responsive, you are losing this entire lot of probable leads in the blink of an eye.

6. Free Giveaway and Discount Coupons
Who doesn’t like freebies? Discount Coupons ad giveaways have always been a great way to lure people in, converted leads already! E.g. – Offering customized swipe file or templates at slashed prices. One such example is the Email Monks template gallery.

7. Free membership/service trials for a few days or months
Free subscriptions for the initial period is a great lead magnet as it gets your customers habituated to your service and thus is more likely to convert! Also, it’s a great way to get people onboard to know your offering.

8. Solution kits
It’s easy to get subscribers to rely on you and trust you with solution kit lead magnets such as checklists, tools, best practices guide, etc.; this makes them understand that you know what you are doing!

9. Special event invites
Open forum events with experts, quiz, polls, Q ‘n A panel, webinars, etc. that offer tremendous interaction and value addition, are great lead magnets. Special invites to the same can be extended to make the customer feel valued and convert from there on.

10. Videographics and Vlog
Videographics are a great way to grab the attention of the subscribers as it is capable of conveying the message clearly. Videos give a better brand recall and serve as great lead magnets.

11. Easy content sharing across social platforms
Marketers can just not miss on this one. A platform that spreads message across networks and hence all your emails and website must have social integration icons as they are the horse-shoe of the lead magnets.

12. GIF and CSS in emails
GIF and CSS have proved to be great magnets to catch the subscriber’s attention. However, they must be used with caution as CSS is not compatible across all browsers.

13. Attractive cross selling
Facilitating dynamism by suggesting related products or cross selling makes the subscriber thinks you understand their needs. This is an effective lead magnet for better conversions.

14. Automated workflows
Of course automated workflows can be triggered only when the consumer engages with the emails but it works as an efficient lead magnet as it is coped to give individual attention to every subscriber, at least making them feel so!

15. Crisp and Clear CTA
That’s like the gateway to conversions – it has to be crisp visible and clear by meaning. No misleading words can be a part of it. A perfectly suitable yet a color that stands out – should be taken care of for this very strong lead magnet.

16. Attractive Landing Page
The most dedicated landing pages must be able to serve what the client has been looking for!! If they are not redirected to the correct landing page u will lose the sale– failing a very good probable lead conversion!

17. Remarketing emails
Remarketing emails have come a long way to produce conversions from the least engaged subscribers too. Unengaged subscribers are to be targeted with this lead magnet with the most subtle and strong offerings to be able to get them to come back!

18. Real-time personalization
The personalization element is inevitable in the current email marketing times. Dynamic content targets subscribers with real-time content leading to better response instigation.

19. Unsubscribe Process and experience
Do no such thing that would annoy your subscribers! A very simple unsubscribe process that is suggestive towards staying associated with the company in a subtle way with the least number of steps serves as an ideal lead magnet.

20. 360 degree integration
Integration is the key for better email lead management. Presence across the prominent web platforms suggests that the brand is going strong.

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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