5 reasons why subscribers choose not responding to your e-mail campaigns
With the growing needs of direct communication with the stakeholders, marketers are now resorting to powerful channels like email marketing. Email marketers try getting the best ROI from every single email campaign. However, sometimes the best campaigns go wrong in terms of severe subscriber’s disengagement or lack of response from them, jeopardizing the success of your e-mail marketing campaign. What can possibly go wrong?
Monks come up with 5 valid reasons, why possibly your subscribers choose not responding to your emails here:
1. Oops! It never landed into their Mailbox!
Deliverability issue is a major threat to your perfect email marketing campaign. Emails can go to the subscriber’s spam folder if the content and subject lines contain spam triggered keywords. You might also end up landing into a spam box if your domain reputation is hurt because of the algorithms changes of ISPs or deliberate blacklisting. You might also instigate users to mark you as spam, if you continue sending those emails without permission. Once marked spam, you might continue to land there for your life.
2. You failed to abide by the e-mail best practices
When you send an e-mail with the purpose of marketing, it’s going to represent you in front of the subscriber and hence requires a reputed or decent identity. Sending mails from anonymous accounts makes the subscriber think of you as a ‘not trustworthy’ identity, thereby, depleting the chances of subscriber interest and engagement. Do not use “do-not-reply” ids and use an identifiable from name. If you fail to abide by other design best practices, as mentioned in our infographic, you still have a chance of being not responded or opened.
3. Unambiguous offering
The subject line of the e-mail must be crisp and clear and yet shout about your product or service offering. It must contain information about what the e-mail contains and what value does it provide which can urge the subscriber to open and learn more about it. The best way to shout about your offering is to associate it with a latent consumer need or benefit and reflect the same in the subject line. Give them a reason to point that cursor & click – Monks believe this can improve the open rate.
4. You put content – the size of a novel
Extremely lengthy and verbose content can lead the subscriber to skip reading or quit. The content must be able to retain the subscriber’s interest throughout for better conversion. Lengthy piece of content might reduce the response rate. Even if your content is exemplary, incorporating GIFs or animations might not be supported in all the email clients. You might also face issues with subscribers going ahead with image blocking by default. These issues drastically decline the responses.
5. Unclear pilgrim’s process
Sometimes you might have captured the subscriber’s attention entirely, but your email did not contain the way forward signs that would clearly point out the subscriber about what to do next. You should clearly link the call to actions in email to the right landing page and furthermore, guide them all through unless the action is completed. The subscriber has come this far and you cannot let him abandon you now! You can use A/B split test results to do better with your calls to action placement on both, emails and landing pages.
- Detect and solve deliverability issues, if any.
- Showcase value in the subject line
- Insert a clear, catchy and visible CTA
- Optimize your e-mails through A/B Testing