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8 winsome stats making Email an indispensable marketing channel!

Category : Email Marketing

With mobile marketing and content marketing topping the charts as the most significant commercial digital marketing trends, the fate of Email marketing is nowhere near demise. A few numbers pertaining to the email marketing industry 2014, reflect that the power of email marketing is here to stay! With such powerful stats to back our marketing efforts, it is time to tweak our email strategies in a way that these divine numbers are of help to us. Monks bring you the devout stats and their implications in this post:

  • Number of individual email accounts still soaring high!

The Radicati Group projected the number of email accounts to reach a count of 5.2 billion by the end of 2018 as compared to the current count of 4.1 billion for the year 2014.

Such a rise of almost 27% implies more individuals to market for and turning them into more probable leads. The trick is to identify the segments (by age group for e.g.) facing a major increase and progressing accordingly.

  • Whooping increase in the number of corporate email users!

Radicati also projected that the total number business and consumer email users, will witness a 12% growth from over 2.5 billion in 2014 to over 2.8 billion in 2018. This implies the benefit that email marketing campaigns can bring to not just B2C markets but B2B markets as well, if well utilized.

  • Mobile looks like the preferred email checking device!

Forrester says, 72% of US adults receive or send personal emails via their smartphones at least once a week. The number implies that the current trend of developing mobile responsive email designs is set right and marketers that haven’t embraced the trend must also start pacing forward towards responsive email designs.

  • The mobile-mania is all over the world!

According to eMarketer, 1.76 billion individuals across the world will own and make use of mobile phones every month, by the end of 2014. This is a 25% increase as compared to 2013 and implies that there is a marketing opportunity accounting to probable leads from this pool (ocean) of 1.76 billion people, and its time all of us (those who have not) incorporate mobile responsive email designs in our list of best practices.

  • Email Sending per Hour

According to MarketingProfs, 122,500,453,020 emails are sent every hour. The number says it all – it is totally working!!!

  • And why is that?

McKinsey & Company found that Email is almost 40 times better, when it comes to acquiring new customers as compared to Twitter & Facebook. This implies that email marketing is not yet dead when it comes to completion of sales cycle, and businesses can still delve into it as a strategy.

  • Who doesn’t like targeted email??

survey by Harris Interactive discovered that people are fond of targeted emails as it gives them the ease to shop. 81% of US digital shoppers surveyed agreed that they were somewhat likely to make additional online or store purchases due to targeted emails. Implies, we have another trend to be moved to the best practice list!

  • Emails facilitate lead generation too!

Circle Research reported that 42% of businesses believe email is one of the most effective lead generating channels. This percentage is 88% for B2B marketers. With such a huge potential for converting and generating qualified leads, it is surely going to remain the first choice for marketers.

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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