E-commerce is catching pace in the email marketing world. With a hike in the total number of e-commerce sites, email marketing makes for the most effective e-commerce marketing channel at a staggering 15.8%.
As most marketers want to bag more and more leads and boost sales it’s extremely tricky to know what works best. Here are 7 magical ways to target and look out for enhancing conversions while planning that flawless e-commerce email marketing campaign:
1> Target Mobile Users
With the outreach happening through massive digital platforms such as mobiles, webmail’s and desktop; an average total of 56% emails are opened on mobile devices. Thus, mobiles amount up as a mammoth part of the email e-commerce marketing world. Using this to enhance conversions is a great way to reach your said audience.
2> Subject Lines
Subject lines can make or break your campaign. This tiny yet extremely crucial aspect of the email marketing world is the first thing that the targeted customers will see. They can also pre-decide the deliverability ratio that will affect your email campaign.
3> Email Personalization
Email personalization helps in brand building. It’s noted that e-commerce emails with personalized subject lines have comparatively 29% higher unique open rates than non-personalized emails. This also helps in boosting the open ad click rates.
4> Providing Incentives
The more incentives there are the more chances of conversions. Providing incentives through emails can help boost open, click and conversion rates. The CTA button is also of utmost importance in grabbing the attention and pushing towards sales.
5> Best Email Send Time
Sending messages at the best optimal time can help generate and increase leads. Apparently, emails sent in the first half of the day have higher opens and clicks. Emails sent at the peak time such as 10am have higher opens and clicks along with evening time at 8pm before calling it a day.
6> Testing Campaigns
Testing your campaign before sending out emails to the customer helps in giving you a flawless start, and improving the campaign before any major jumble. There are 5 major types of email testing:
- Offer Testing
- Preview Text Testing
- Subject Line Testing
- Landing Page Testing
- Perfect Email Send Time Testing
Most marketers rely on automation to send out emails because automation allows the marketer to personalize the email along with keeping in touch with the customer. It’s like a bonding bridge between the marketer and the customer to stay in touch without missing a heartbeat. Look out for more in the infographic.
- Email marketing makes for the most effective e-commerce marketing channel at a staggering 15.8%.
- Personalized subject lines have comparatively 29% higher unique open rates.
- 75% of consumers like it when brands personalize emails.
- 56% emails are opened on mobile devices. Thus, mobiles amount up as a mammoth part of the email e-commerce marketing world.
- The more incentives there are the more chances of conversions.
- Automation is like a bonding bridge between the marketer and the customer.
CHECK OUT THIS AWESOME E-COMMERCE EMAIL MARKETING BEST PRACTICES INFOGRAPHIC!