Email is well alive, and it will thrive & flourish in 2016. A research by Litmus shows that email converts better than SEO, digital ads, and social media. For every $1 invested in email marketing the average return is $43. That’s an ROI of 4300%. So, it is needless to say that email is at the top of its game, and remains one of the important tools to drive traffic and generate leads.
2015 has come to a close, and it’s that time of the year when as an email marketer, you would want to sit back and analyze what occurred in digital marketing.
So, let’s peep into Monks’ monastery to witness some awe-inspiring emails of 2015
1) MR Porter
MR Porter has designed this email to perfection. Having displayed all the required products while travelling on a map, this email truly explains the meaning of “out of the box” thinking. This smart and lively layout could make your brand standout & visible.
What a wonderful design, simple yet elegant. The less is more approach has been implemented successfully, which makes this email look crisp. Use of single image and minimal content backed with bang-on CTA make it more attractive. A perfect layout for your future email campaigns.
Lamography has magnificently used vibrant & bright colors to design this beautiful creative. The right balance between images and text makes this email look flawless and can help tie your design together nicely.
The email by Madewell is a perfect example of a striking typography. The use of juxtaposed colors along with large fonts for ‘40% off’ grabs the eyeballs instantly. The subtle color gives this email a chic look, and can provide a great impact.
J.Crew has designed their email to create a sense of curiosity among the viewers. The large exclamation mark image followed by an intriguing call to action makes for an email that will be easily read and a link that is likely to be followed out of curiosity. You can certainly consider using this thoughtful email layout in 2016.
A visually appealing and witty email from Bonobos is a perfect example of cart abandonment email. The pre-header contains the right message backed with a witty hero image, which goes well with the text. The white space has been used wisely which provides this email an oomph effect. The CTA successfully brings on the curiosity and makes it hard to miss. Had they added products which the customer missed to purchase, it would be an icing on the cake.
A simple, yet creative email design by Birchbox successfully catches the glimpse. The image shouts out the message loudly & accurately provides the necessary information. The sage use of image along with the minimal text makes this email one of a kind. The CTA is crisp & specific and exactly tells you what to do.
BRIT+CO splendidly designed its email backed with contrasting yet catchy colors and it successfully brings on the offer warmth. The copy is compelling and the use of GIF image in the background makes it hard to resist. This modest yet appealing email design can be used in your email campaigns.
This email by Bonobos influences the viewers to scroll down this creative with curiosity. This mail gives multiple options, such as; whether to look bad-ass or to get dressy. The use of French words makes this impressive and hard to resist.
GIF images in emails are the future, and Hallmark understood it well by implementing the GIF image in their email campaign. Video in their email is another additional element which gives the consumer more clickable options and absorb the full information provided in the video. This email by Hallmark is definitely a catch.