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Building Customer Loyalty

How To Enhance Customer Loyalty via Email Marketing

Category : Email Marketing

‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one.

So why not hold on to your existing customers? It’s noted that an increase by just 5% in customer loyalty, can increase your average profit per customer from 25-100%. Boosting customer loyalty programs through email marketing is catching pace. Psychologically, most customers just want to be remembered and feel important. Once this happens, their loyalty is surely bound to increase.

Also, loyalty mailings generate higher transactional rates and revenue per email. The following graph is a detailed example of the same.

improve customer loyalty - Mailing Stats

The Monks have figured out some heavenly and classic ways to boost loyalty programs by email marketing. So, let’s get started!

Redemption Reminders

They are extremely crucial for building a loyalty program. Bringing back inactive and lost customers can help boost your brand. Reminding the customer about your brand and how important they are will help make them loyal customers.

But how can you ring them in?

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Bring Back Campaign

Doing a bring back campaign to encourage lapsed customers to visit again in a 2, 3 or 6 month gap will keep them engaged and you will be remembered. Offering deals that go well with your brand and the interest of the customer can spell V-I-C-T-O-R-Y for you.

Customer Loyalty Programs-gif

Early & Exclusive Deals

Providing your customer with early and exclusive deals like discount vouchers, early holiday bonuses, one time offers, etc. (just for them) is a great way to break the ice. Showing them that they come in your VIP list will make them feel wanted. This will make them look forward to your emails and offers, thus generating leads and increasing open and click rates and invariably making them loyal towards your brand.

building customer loyalty-gif

Appreciation Emails

As humans we love to be appreciated. Thanking your customer for being a part of your brand journey is again a great way to grab attention. So, appreciate your customer and make them feel on top of the world.

Generating and increasing repeat purchase along with subscription rates will increase engagement with your brand and increase customer loyalty.

improve customer loyalty

Trigger Emails

Sending trigger emails with offers and incentives will help boost brand visibility and sales. Offers for re-engagement and feedbacks will help increase leads along with open and click rates. Including CTA’s that increase ROI also help in boosting brand visibility.

increase customer loyalty

Reward Redemption

Shooting emails that offer rewards and exclusive offers for old customers, initiating them to visit your brand again, can help increase communication. It opens a platform for the customer to engage in and come back.

increase customer loyalty-gif

Reward Expiration Reminders

Shooting emails with reminders for last day of deals, or ‘use before’ a particular date vouchers, or discount coupons codes for only a day can help create urgency and increase traffic. These emails are triggers for customers who haven’t been active for a long time and this helps create brand visibility.

building customer loyalty

Takeaways

  • It costs 16x more to bring a new customer up to the same level as a current one.
  • Just 5% in customer loyalty, can increase the average profit per customer to 25-100%.
  • Loyalty mailings generate higher transaction rates and revenue per email.
  • Bringing back inactive and lost customers can help boost your brand.
  • Doing a bring back campaign to encourage lapsed customers to visit again in a 2, 3 or 6 month gap will keep them engaged and you will be remembered.
  • Showing them that they come in your VIP list will make them feel wanted.
  • Thanking your customer for being a part of your brand journey is again a great way to grab attention.
  • Create urgency through your emails and increase customer traffic.

Finally… you can now do the VICTORY DANCE!

customer loyalty programs

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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