Go Global with International Email Goal [Interactive INFOGRAPHIC]
At a time when many email marketers are working hard to attain a noticeable place in subscribers’ cluttered inbox, they often fail to understand that every consumer comes with different requirements and from diverse geographical locations. Today, several companies acquire global database that creates the need for sending emails that understands your subscriber’s requirement in the language he/she understands. That said, in order to become a star email in your subscriber’s inbox it is quintessential to consider sending international emails.
So, what exactly are international emails?
Studies have revealed that 85% of online buyers do not make a purchase unless the product description is in their native language. Considering that not all the subscribers are native English speakers, the need for creating an international email campaign is furthermore intensified.
“Think Global + Act Local” strategy or mantra should be kept in mind while considering creating the international email campaigns. There are also other aspects that hold equal importance, as many hurdles may come in between while adapting the best practices. Some of them are:
- Lack of resources
- No source to produce campaigns 24/7
- Different sending times and languages
- Different message formatting style
However, a conducted study has divulged that every $1 invested in localizations comes with the whopping ROI of $25. The pros are really sustainable, but how to overcome those hurdles that is stopping you to score winning email goals?
The Monks bring to you divine blessings from our recent “International Email Infographic”. Read it and score the goals in your next email campaign.