12 Hotel Industry Email Inspirations to Spice up Your ROI
TRAVEL… It may mean solitude for one and business to someone else. Some crave adventure, some desire peace, while some set out on a journey to seek knowledge. No matter what motivates anyone to travel, Hotels are an indispensable part of Travel.
The Statista report suggests that Hotel industry revenue is expected to grow from 447 billion USD in 2008 to 550 billion USD in 2016. This throws light on the wide scope for business the industry generates.
Based on the different stages of customer interactions, hundreds and thousands of emails from the travel and leisure (Hotel) industry are sent everyday to subscribers worldwide – playing a pivotal role in maximizing the business ROI. The Monks have cherry-picked the most ‘inspiring’ of them.
Welcome and Pre-Arrival Emails
These set of emails are sent when customer books a room in the hotel. Most Welcome emails feature a short Thank you copy along with a receipt of the room they have booked. A recent study by O’Rourke Hospitality found out that pre-arrival emails are the most popular; while newsletters and offers were the least popular on analyzing 50,000 Hotel email campaigns across 250,000,00 recipients.
The Pre-stay email by Hotel Indigo features accurate details of the duration of stay and the sidebar on the right provides option for modifications or cancellations along with option to check membership awards. In addition the footer features local information and attractions in a block and discount for next bookings.
In-Resort Cross-Sell or Recommendation Emails
Once the customer checks in to your hotel; send a guide to local attractions or places to visit in the form of Recommendation Emails. In case of big Hotel brands, the email also features various services provided by them.
This email by the GreenBank Hotel, suggests reserving a table at their restaurant and pre-ordering their lobster dinner treat. The overall color scheme matches their branding, and footer features a seasonal guide on what to do while in Falmouth. Moreover, to enhance customer experience, a map has been added for easy directions.
This email by Hotel Wailea, features offers to reserve table at their restaurant or add a touch of romance by ordering fresh flowers or champagne; besides providing a Personal concierge service to the customers.
In this email, Hilton group of Hotels cross-sells Hilton HHonors Surpass Cards; in collaboration with American Express. The email body has simple approach stating the different advantages the subscribers get by joining their loyalty program.
Post-Stay (Feedback) Emails
Such emails are sent by Hotels to collect user feedback and the below email takes customer personalization very seriously. The tone of the email reflects friendly conversation with sentences like ‘Please grab a mouse and send us your feedback’ and ‘dream of soft pillows and folded towels’.
This customer feedback email by The Innkeeper at Union Square, makes optimum use of the white space giving it a cool subtle look. Even though the link could have been replaced with CTA button, yet the font color does make it distinguishable.
Birthday and Anniversary Emails
There is nothing more heartfelt than a personalized email, wishing you on your birthday or wedding anniversary to offer customized discounts. Examples of such emails are well found even in the Hotel Industry.
Omni Hotels and Resorts went with a simplistic email copy with a straightforward headline and a hero image color-coordinated with the brand colors. The 2 CTA buttons promote user to make use of the discount immediately.
Sales Announcement Emails
Everyone loves deals and discounts, and when it comes to great deals for hotel rooms; it can literally take you over the moon.
This sale announcement email from Ocean Hotels generates a sense of the urgency with image at header having a clock displaying 11:59, indicating the offer ending time. Below the image, offers on 3 hotels have been shown along with the TripAdvisor ratings to reinforce the trust.
Premier Inn’s Email features bright colors, a catchy preview text, a bold image stating ‘A different deal every week’ and eye catching CTA motivates a subscriber to atleast consider the low prices and click the CTA.
These emails are sent by hotels to their customers to highlight offers for some special occasions.
Hotels are famous for pampering their valuable customers with rewards. In loyalty based emails, the customers receive news about new offers or reminder to redeem their reward points.
Cart Abandonment Emails
Even though rare, Hotels also encounter cart abandoners who search for a room but abandon the booking procedure midway. Such situations call for an cart abandonment email to discreetly draw the attention back to the hotel booking page.
The email sent by Millennium Hotels kindly draws attention to the abandoned room with a simple headline. The subscriber is provided with an option of confirming the reservation or ‘search again’, in case of any problem.
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