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Infographic: Email Opt-ins – Convert your visitors to subscribers like a pro!

Category : Email Marketing

EmailMonks team up with GetResponse – World’s easiest email marketing system to come up with this brilliant piece of infographic about Email Opt-ins. GetResponse offers email creator, autoresponders, 24/7 support, and many other powerful tools. Visit GetResponse to Know more about it.

The infographic covers email opt-in best practices, form types, opt-in don’ts and more.

Why is the time now for brands to better their opt-in workflow?

  • Total website traffic increases along with number of websites.
  • 1% delay in website’s page load time leads to a 7% decrease in conversions.
  • 60% of traffic comes from mobiles or tablets which means having great conversion mechanism for on the go recipients is vital.

That being said, opt-in forms are the best way to capture visitor information and in turn use big data to nurture and convert these leads.

OK, now you know which opt-in forms to use. Just remember to do it the right way. Here are some practices you should avoid:

  1. Too many mandatory fields hampering the UX

Capturing information is good, but a lot of information makes visitors skeptical about how it will be utilized. Above all, it also hampers the UX. Limit the form to a few fields and use surveys to find out the rest, after they’ve already signed up!

  1. No adherence to the law like privacy links, address, and other related information

In your preference center or sign-up forms it is always advisable to provide information which is required by law. Even the best marketers forget to provide this information, enabling users to choose between opting-in and skipping.

  1. Animation overdose or animation that hampers action

A little animation always prompts users to actually browse the fields and accomplish the desired action, but overdoing it might distract the user leading to exiting the form.

  1. Improper sizing for on-the-go subscribers

It is recommended that your opt-in form is designed keeping with mobile visitors in mind. Proper sizing leads to a great user experience.

Here’s the glimpse of our infographic:

Email Opt-ins Infographic

 

To check the detailed infographic, click here.

Additionally, we also have opt-in cheatsheet. To download, visit the download page.

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Kevin George
Kevin is the Head of Marketing at EmailMonks, one of the fastest growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices at EmailMonks Blog.

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