Are you among those email marketers who battle to obtain sign ups every month? We give you a treat full of subscribers allowing you to almost four fold your sign up rates!
To do so, firstly build some creative ways of obtaining the subscriber lists like trade fairs, point of sale and more. Now, to have more sign ups in such process of list building, we got you some ideas:
Provide a value: Make sure you provide a value. This can be in terms of incentivizing the sign up process or giving away premium content with just a simple subscription form. Develop a resource base that is informative. Do not just depend on promotional newsletter blasts. Offer discounts to repeat customers with a personalized phone call or SMS, if you are a product company. Innovate the way you provide value.
Validate with Social Proof: Example is a better than precept. Every new possible subscriber would like to know about how many others have done so and why? Try providing some testimonials on the sign up page, subscriber calculator on a real time basis on the sign up page, a thumbnail gallery of subscribers so far, showcase a slice of Facebook or Twitter to show what are your brand advocates talking about your company and there are more ways to establish trust.
Sign-up Placement: Placing the sign up form right is a key to success. There are places on a web page that attract eyeballs, capture them, utilize this space, make it above the fold with a clear call to action and make the most out of it.
Create a buzz: Going viral and creating buzz about your subscriber requirements will help. Pair it with a contest or poll. Provide a cash prize or goodies that are specific to your demographics. Try forward to a friend and social sharing within your contest email.
Run a guerrilla campaign: Do not just stick to some online sources, try some out of the blue places to request sign up. Malls, Restrooms, In-Cinema, Transit and more.
Ask for objections: Many of the subscribers hesitate and hand over their email to a company because of certain perils attached therein. So, while a person hovers over a subscription form and doesn’t sign up try to engage with him through a pop up and ask them their objections. Provide them option whether it is Poor relevance, Spam concerns, Email frequency, Complicated Form or other. Ensure that their objection is answered and the reluctant subscriber gets ready to subscribe to your company’s list.
Meditate and know your Lord better. Blending innovative list building techniques with above ways to increase the sign up will surely bless you with more subscribers, hygienic list and effective permission based email marketing.
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