Travel Industry Whitepaper- Email Marketing Challenges & Opportunities
Travel Email marketing, one of the most effective ways to welcome subscribers, build long-term relationships, and convert prospects to buyers; has been an integral part of the travel marketing industry. And why not? As per the findings of a new Email Benchmark Study, lodging, travel agencies & services industry gets the highest email open rates at 56.7%!
It’s the age of digital communication and people, before starting off on a vacation, first embark on a digital journey to check out everything about the destination they plan to visit on the internet. This is where email marketing wins the race.
But in spite of it being so rewarding, email marketing faces myriad challenges. From earning new subscribers and retaining the old to increasing open rates and maintaining click-through rates, email marketers have to cross quite a few hurdles in order to get the best out of their email campaigns.
There is a lot of confusion when it comes to planning a strategy for the travel industry off season. Moreover, how should email marketers design plans that assure good business during the peak season? After all, reaching the right people with your offer at the right time is very important.
- Tuesday is the best day of the week to send your travel emails followed by Thursday
- It is best to send your emails in between 10-12am in order to get the best email opens
The whitepaper is a collection of many such useful insights for travel email marketers. Follow Monks’ mantras during the peak and off season to not only sail through but stay ahead of the pack all-round the year with a robust and effective marketing strategy.
Read through our well-researched whitepaper, EMAIL MARKETING CHALLENGES & OPPORTUNITIES FOR TRAVEL INDUSTRY for an in-depth knowledge on the challenges faced by travel email marketers and then learn how to convert these challenges into opportunities.