Email Delivery Infographic & Checklist

EMAIL DELIVERY SETUP

From Address

“Gentlemen, STOP SPAMMING.” You surely don’t like someone saying this to you. So, why not use a recognizable from address? And for heaven’s sake do not use ‘do-not-reply’ IDs!

To and Reply To Address

Set-up proper “To” field with merge tags so that the [First Name] and [Last Name] will show instead of the email address of the recipient. Eg.: Tom Henry instead of tom@abc.com. Also, provide recipients a proper email address to reply to.

35%

of email recipients open emails

based on the subject line alone

Subject Line

Who cares to read more? Keep the subject line engaging, short and personalized. Avoid deceptive subject lines. Spread love not hatred.

Analytics

Ah! Those perky little numbers shout a lot. Use tools like Google Analytics while you use links in your email campaigns and dig out some useful insights.

Social Sharing Buttons

Yo buddy, get social! Add some social sharing buttons, peace out!

View Online Link

Provide a ‘View Online’ link. For all those subscribers who are unable to read emails well in their email clients due to renderability issues will be able to view them online clearly through this link.

Unsubscribe Button

Let people go! Let them go easily! Provide a clear unsubscribe link – that’s a pesky rule too!

CAN Spam Compliance

Be disciplined and follow the CAN Spam regulations. Include your physical address and contact no. in the footer. Rules are meant to be broken, but not with emails please!

List Selection & Hygiene

Man, you have got a time bomb ticking, right in front of you and you clip the wrong wire. Boooooomm! That’s how sending email to the wrong list is. Check your list, clean it (just like you clean your house after the party) and maintain it from time to time.

Segment

Would you try to squeeze yourself into your baby’s clothes? That’s how squeezing all subscribers into the same list is. Segment them and serve them interest based content.

With

50%

of CMOs saying they

will soon implement personalization strategies,

checking & implementing is the key.

Personalization Setup (Dynamic Tags)

Call me by my name! Everyone likes that! No harm in inserting dynamic tags like name and company name wherever required for better personalization.

Plain Text & HTML Formatting

It’s good to send out the HTML emails, but show some mercy to plain text readers too. Send out emails in both the formats HTML and plain text.

Spam Test

Junk time! Take a spam test to ascertain what amount of your emails will go to the spam folder.

Schedule at Right Time & Date

You don’t want to wake up someone on the other side of the globe during midnight. That’s terrible! Schedule emails for right people at right time. Do not forget X’mas and other holidays. It may turn out to be your boxing day with boss at work!

Throttle the Number of Emails Per Hour

Easy there! Bouncing is bad, may it be your check or email! Check your ISPs maximum number of emails per hour and ensure that you have throttled emails accordingly.

EMAIL CLIENT COMPATIBILITY

Automated Testing

Technology makes life a lot easier. Automated tools are your best buddies, they help testing emails on different clients and check the compatibility.

Manual Testing

If you are not hungover, just saying, do some manual testing. Check your email client compatibility.

INBOX PREVIEW

Check From Address & Reply To Address

Check whether from address & reply-to address is being displayed correctly.

Check Subject Line

Cross check the flirty one liners, symbols or personalization you have incorporated while setting up Subject line and ensure that the same is displayed correctly.

With

65%

people now opening emails

on mobile or handheld devices,

snippet text alone can make or break your campaign.

Snippet Text

Show the sneak peak! Provide 100 characters or less of snippet text.
- To know more about Snippet Text, Visit our infographic: http://bit.ly/1ibopwV

HTML OPEN PREVIEW

Johnson Box

Jesus, you forgot the Johnson’s box. Do not unbox the email please! First make sure you include the Johnson’s box in the right size.
- To know more about Johnson Box, Visit our infographic: http://bit.ly/1ibopwV

Test Links

Test it all! Be eagle eyed! Get the fly outta the soup! Test view online and unsubscribe links, test social sharing links, test all other links within the email.

Personalization

I am unique, treat me different! That’s what everyone demands – fulfill it and check whether the tags inserted into the system are working correctly.

Image Alt Tags, Image Rendering

Imagine a shoe image with an alt text ‘Buy mangoes’ – ROFL Blunders!!!! Check alt tags of all the images and make sure they get displayed properly.

Spam costs American firms

and consumers almost

$20

billion annually.

Recheck for CAN Spam Compliance

You are still under the scanner buddy, look out! CAN Spam regulations – Have you incorporated ‘em all?

Test Plain Text & HTML Formatting

Give me some HTML, give me some plain – see if both the versions are displayed right!

Proofread & Check the Tone & Length of Content

Don’t make typos! That makes everyone go bananas! Check content twice, tone (like our’s is very professional, no? ), length and every small corner. You get what we mean, huh?

Download the printable version of Email Sending Checklist at www.emailmonks.com/deliverychecklist.html

Crack these tips and jet, set, SEND!
Be a super email marketer with
the Monk’s email checklist.

Email Monks offers emails, templates and landing pages at quickest turnarounds and affordable rates. We test all emails as per this checklist and deliver emails that are compatible with 40+ email clients. Check out more on - www.emailmonks.com

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Infographic - Chuck the email sending anxiety, calmly press SEND! 28 pointer email delivery checklist. [ Tweet Stat ]
35% of recipients open mails based on the subject line alone. [ Tweet Stat ]
50% CMOs say they will soon implement personalization strategies for their email campaigns. [ Tweet Stat ]
Check your emails in these top 88% email clients for a great inbox experience. [ Tweet Stat ]
Snippets need attention! 65% people now open emails on mobiles or other hand-held devices. [ Tweet Stat ]
Spam costs American firms and consumers almost $20 billion annually. [ Tweet Stat ]

EMAIL DELIVERY SETUP

EMAIL CLIENT COMPATIBILITY AS PER THE MARKET SHARE

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