From monk’s lab
Lab Monk
Mantras from the world of Email.
Welcome to our Holy sanctuary where our group of Monks come together and chant mantras from the World of Email. Dig deep and walk through some of the most amazing trends in Email Marketing. Monks strive for a continuous innovation, creativity and bring to you the best meal at the refectory. Relish the Email Marketing best practices, maturity models, tips, how tos and much more.

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UNSUBSCRIBE ME!!! – 10 holiest unsubscribe examples!

When a subscriber is truly done engaging with your emails, they start looking at the marketer’s nightmare – a link to unsubscribe. At a point where they have decided to opt-out, the most you can do, is take a chance by giving them a reason to stay! However some companies believe that unsubscribes must be [...]

Spooky Halloween Email Tips from Jack-O-Monks!

It’s the season of scares and screams and with Halloween fast approaching it’s time to start thinking about creepy email templates and Halloween specific marketing ideas! According to NRF’s Halloween Consumer Spending Survey, more than two-thirds (67.4%) of celebrants will buy Halloween costumes for the holiday; with total spending on Halloween this year estimated to [...]

The Pivotal Email Sending Decision: Shared or Dedicated IP??

Inbox placements and email deliverability are highly governed by IP reputation which makes the decision to use a shared or dedicated IP address, of paramount importance. Such a solution is dependent on a variety of variable factors that change with every business entity and thus must be well considered. The size and situation of a [...]

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