Why should I outsource to Email Monks?
An email marketing campaign can assist your business & its marketing substantially. Coding your email HTML can be tricky, though. There are various desktop email clients and webmail providers, who all have their unique set of rules.
This means that your email HTML should be compatible with all these email clients to ensure that your mail consistently looks exactly the way it is desired to. Hence, you need to outsource it to someone who has experience in the field and can make sure that your efforts are reaping results.
Our Monks have over 10 years of experience and are very skilled at their work be it coding or designing.
Are there any restrictions in email designing? What are those?
Width of email design need to be 600px and should be designed with 72 dpi.
Fonts has to be used are email safe fonts, as email clients won’t render any premium/designer fonts using any technology like font embedding unlike web page.
When it comes to email, there is limited possibility of making use of CSS. Some of the following restrictions are established because of the same:
The text that is laid over the patterned background is made as an image. The editable HTML text can only be laid over solid colour backgrounds. It is not possible to do the same with patterned backgrounds.
When you place one element over the other then both the elements would be a part of one image. For example, if a button is placed over the background, both of them would be made as one image.
Please refer to our “Email/Newsletter design best practices” infographic to get a holistic idea.
You can also refer to our “Email/Newsletter design checklist” to make sure that your email designs are best in class.
What is the optimal width of an email template?
600 px to 700 px is considered to be the optimal width for an email template.
Which fonts are better to use for an email template?
Email Safe fonts as the most ideal fonts used for email design in order to allow it’s maximum and consistent compatibility. You can also opt for Google Fonts but then need to make sure that when you use Google Fonts you always use fonts that has similar fallback email safe fonts. Try avoiding the use of condensed fonts as not fallback fonts that are email safe and are condensed. For more guideline you can read this: http://www.emailmonks.com/blog/email-marketing/customs-fonts-support-in-email-html
Why is table based coding used in case of email templates?
Tables are used for email templates to ensure that they are compatible with multiple email clients. This includes even the smaller clients, which do not support CSS or cannot load images.
An email template that is marked up with tables will always be compatible with a larger number of email clients.