What makes an awesome email?

Vision6 & EmailMonks have evaluated some of the best performing emails from their customers and found the common elements that make them successful.

1Attention Grabbing

Subject Line

Attention grabbing subject lines are personal, relevant and timely. A subject line should focus on the benefit you are providing the customer. A one-size-fits-all subject line formula does not exist. So, experiment to see what works best for your business and then repeat your success.

Effective Subject Line

2Recognizable

From Name

An email From Name is the inbox field that tells your reader who sent them the message. It is also the foundation of your email brand and reputation.

If people don’t recognize your From Name, they will not open your emails or they could mark them as spam. Pick a From Name your subscribers will recognize and then use it consistently.

3Customized pre header text

A preheader is the short summary text that follows the subject line when an email is viewed in the inbox. Don’t waste this precious space as it’s displayed as a preview in the inbox. Customize your pre-header so that it is an extension of your subject line.

4A Beautiful image

Using a bold hero image helps your readers focus on what's important. You want your image to be eye catching, without being distracting. An image can make or break an email because generally it is the first thing that people see when they open the email.

6Powerful

CALL-TO-ACTION

To drive conversions, your CTAs need to be compelling and straightforward. Make things easy for your customers by sticking to one call-to-action per email.

7Sender

Details

Including your sender details in your emails is a Spam Act requirement in most countries. Make sure to include your organization’s name, address and check that the reply-to address is working and monitored.

Unsubscribe Link in Email

8UNSUBSCRIBE

LINk

To comply with SPAM laws, every email you send must include an unsubscribe link. Vision6 helps ensure you’re spam compliant by automatically adding an unsubscribe link to every email.

Start Sending Awesome Emails – Seamlessly!

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Happy Emailing!
Tweetable Tweets:
  • Email subject line should focus on the benefit you are providing to the customer.  [ Tweet Stat ]
  • Pick a From Name your subscribers will recognize and then use it consistently.  [ Tweet Stat ]
  • Using a bold hero image in email helps your readers focus on what's important.  [ Tweet Stat ]
  • Write compelling email copy using dynamic content that shows some personality. & spam report. [ Tweet Stat ]
  • Drive conversion with powerful email CTAs that are forthright & compelling.  [ Tweet Stat ]
  • To comply with SPAM laws, every email you send must include an unsubscribe link.  [ Tweet Stat ]

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