Email Design | Responsive HTML Coding | Landing Pages
More
Dot Shape
Dot Shape
Dot Shape
email marketing tips for holiday season
Dot Shape
Dot Shape
Dot Shape
Dot Shape

'Tis the season
Holiday Email Marketing Tips for 2014

Sleigh bells are ringing and it's the time now to grab this amazing holiday season with email marketing. Wrap the 2014 Q4 in style with roaring revenues and creative email campaigns! Forget not, email was one of the most successful communication channels for marketers in 2013.

Jogging the gray Holiday email marketing lessons from 2013

Star image
scooter-string Holiday Email Marketing Lessons
  • 50%
  • 40%
  • 30%
  • 20%
  • 10%
  • 00%
  • Q4 2010
  • Q1/Q2 2011
  • Q3/Q4 2011
  • Q1/Q2 2012
  • Q3/Q4 2012
  • Q1/Q2 2013
  • Q3/Q4 2013
13%
20%
27%
36%
41%
43%
48%

Go responsive or don’t expect a response - Almost one in three purchases was made on a mobile device, phone or tablet; during 2013 holiday season which also meant a great loss for marketers who didn’t aim responsive email campaigns.

% OF EMAIL OPENS ON MOBILE IS MORE DURING HOLIDAYS

  • Email Campaign 2014

    Email and search always turn out to be winners - Between Thanksgiving and Christmas 2013 about 40% of ecommerce orders began with Organic or Paid Search results (26% Organic, 15% Paid) while another 16% were helped along by email messaging. So all those who thought email is alive and well, were right.

    offer-icon
  • Black Friday was “Mobile Friday�?, with almost 40% of purchases made through mobile devices. Again, designing emails for mobile was specifically marked important. About one quarter of Americans surveyed said that they never miss or usually visit at least one store on Black Friday.

    Mobile Email in Black Friday
  • Cyber Monday Email Campaign

    Cyber Monday was the biggest day in e-commerce history, with online sales increasing 18%. Email marketers should aim to use better email marketing techniques in 2014 during Cyber Monday.

    offer-icon
  • Email campaigns with larger discount values will make the mark as around 45% consumers only purchase when
    the markdowns of at least 70%.

    Email Campaign Successful
  • Holiday Email Announcement

    Nearly 4 in 10, did majority of their holiday shopping in December or later, which also means segregate your email campaigns across the holiday season and for a month or two more. Above all Santa has the power to bless!

    offer-icon

Quote Email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. What do you think will it be in 2014? Quote

Holiday Email Marketing 2014

Email marketing in 2014

Expectations hitting all

through the heaven

  • According to a research,
    71% of marketers will be relying on mobile email to drive sales. They also feel that Apple loyalists will outspend Android users.

  • Email and Social will go hand in hand. While marketers are planning to launch campaigns early,
    they will also focus on channels like Facebook and Instagram
    on their top priority.

  • As 49% of consumers started purchasing soon, over half (53%) email marketers started promotions in early September.

  • Email campaigns will emphasize on giving away perks
    to customers like “Free Shipping�?.

Important dates
for holiday email in
2014

October

  • Sun
  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31

    31
    Halloween

November

  • Sun
  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18

    18
    Click
    Frenzy

  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27

    27
    Thanksgiving

  • 28

    28
    Black
    Friday

  • 29
  • 30

December

  • Sun
  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • 1

    1
    Cyber
    Monday

  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18

    18
    Free Shipping Day

  • 19
  • 20
  • 21
  • 22
  • 23
  • 24

    24
    Christmas
    Eve

  • 25
  • 26

    26
    Boxing
    Day

  • 27
  • 28
  • 29
  • 30
  • 31

88% of major online retailers send at least one promotional message on Cyber Monday, which has been the most popular email marketing day of the year for seven years running. Thanksgiving and Black Friday seem second most important email days.

Email Design, Email Coding Email monks

Email Monks offers email, newsletter templates and landing pages design and coding services. Monks have technical expertise in responsive, scalable & retina technologies. Get in touch today, email us on hello@emailmonks.com or visit us at - www.emailmonks.com