Email Design | Responsive HTML Coding | Landing Pages
More

So, why is it crucial to let your email rebirth
as a mailable microsite?

More and more email clients have now started supporting interactive animation within the inbox.

A little interactivity might boost your click through rates drastically.

With more and more content as well as stories to tell, it is advisable to make the verbose content appear differently in
a stacked up manner.

With interactive emails, recipients can actually take action within their inbox without dabbling with the associated
landing pages.

While old skinned emails look dull and boring interactivity pumps up the fresh blood in the email templates making
them look more vivacious, fresh and as good as a nicely designed website with good UX and UI.

What are the different ways your dull and
lifeless emails can revitalize?

Counters

Fashioning a sense of urgency in an email with countdowns to promote any sale, event, or any other communication; affects your email campaign positively. Countdown makes the email look exclusive & preeminent.

Compatibility
Countdown in emails is compatible across all platforms. However, outlook & lotus will render the images if they are provided proper fallback support.
  • Application
  • Ecommerce sites have a big churn of products. They can offer discounts on different products for a limited period of time through email with the help of countdown in emails.
  • Event companies can use countdown in emails to send reminder to the attendees about the event.
  • Banks while offering a limited period loan offer to customers can also take the advantage of countdown in email to show the validity of the offer.
  • Automobile industry can send emails with countdown before the launch of their new car.
  • Retailers wanting to inform their readers about the expiry of the ongoing offer or expiry of the abandoned products in the cart can also use countdown in email.

Rotational Banners

It is difficult to grab a reader’s attention in an email stuffed with multiple images, CTAs, product/service specifics, and other offers and discounts. So, what different can we do to grab the attention of a reader? Rotating Banner is the answer!

With rotating banners, there are multiple advantages from the standpoint of showcasing multiple images to driving customer interactions. Rotating banners are different from sliders.

It is important to showcase imagery or information using rotating banners as this makes the email aesthetics attractive and catchy.

Compatibility
The rotational banners work perfectly fine on Apple Mail, Thunderbird & Mobile Native Email applications. However, there would be a need to provide appropriate fall back to let it work flawlessly on the other email clients.

  • Application
  • Banks wanting to showcase their credit card options, saving & other account plans, new investment products etc can also showcase these through rotational banners.
  • Tour and Travel Companies in need of showcasing various tour packages can use rotating banners.
  • E-commerce websites can use rotating banners to showcase and different products and offers.
  • Education Institutes can use such banners to display their award winning students and curriculum snapshots.
  • Automobile companies wanting to send out imagery of various cars can actually use rotating banners.
  • News and media sites can display various news snippets through such multiple rotating banners in their email.
  • Direct marketing and event management companies can also use rotating banners to display their promotional services, in-email banners, destination wedding venues, hall options and much more.
  • Technology companies can also use rotating banners for multiple purposes like multiple product launch email campaign, showcasing customer testimonials & success stories, team bios, work portfolio and much more.

Sliders

It is now paramount to send emails that appeal to your subscribers containing equal proportion of relevancy and uniqueness. With sliders, you can better your email campaign displaying multiple products at once, generate curiosity and do much more.

Compatibility
Sliders come with no limitations except for the compatibility. All the major email clients like Apple email and Thunderbird support sliders in email. However, other email clients will provide a smooth and proper fallback of the slider.
  • Application
  • Retailers who desire to show their all newly launched products in one email.
  • E-commerce websites can use sliders in their emails for multiple reasons like displaying multiple products at the same time, recommended products, product reviews, etc.
  • Banks can promote various offers and plans through sliders.
  • Technological companies can showcase their coupon codes and offers for different industries.
  • Automobile companies can display various features and parts of their automobiles.
  • Tour & Travel companies can display their newly introduced travel packages as well as offered discounts. Apart from these, there are several other industries which can take the help of sliders to make the most out of their emails.

Scratch & Flip

Have you been sending those coupons to your loyal customers? Have you been sending product recommendations? If yes, it’s high time you should introduce scratch and flip effects in email.

With scratch effect, you could send out coupon, offers and other discount codes. Your recipients can scratch the code and redeem the offer easily. If you have a new product or news that you want to show in a progressive manner, in that case to you can use a scratch effect.

Like menus or accordions in email, flip and scratch (especially flip) can help engage more mobile users. With flip, you can actually cut down on lengthy content paragraphs and flip flop them as per your requirements.

Compatibility
These effects will have mobile native app support. Apple Mail and Thunderbird email will support flip and scratch on hover whereas other desktop email clients will show full fallback contents. It will have no support in Windows mobile.

  • Application
  • Products as usual rank high on our chart wherein e-commerce businesses can send out emails with scratch coupon codes and flip flop product displays with information.
  • Companies wanting to share eBooks or other content with customers can actually share a part of the content in email using flip on hover where they can turn the pages and check the excerpts.
  • Research companies would be able to utilize flip effects in email to provide stats along with brief about the research.
  • Tourism companies can share amazing destinations with related package details using flip. They can likewise also use scratch effects for any coupon or voucher or deals.

Accordions

With Accordions you could stack up the content and send out more verbose emails without actually letting recipients to scroll the emails.

Moreover, you can smartly show different email layouts to desktop and mobile recipients so that the email might be longer when viewed on desktop, but it converts to smart accordion automatically when viewed on mobile phones.

With accordion, marketers can measure the clicks on the tabs and identify the area that draws the maximum visibility. Marketers can also choose to provide progressive disclosure of information to enhance engagement.

Compatibility
Accordion has mobile native app support whereas Desktop email clients will show full fallback contents. Accordion isnt supported in Windows mobile. The main purpose is to summarize the desktop content and minimize height of email in mobile.

  • Application
  • Retailers as always could show many product with different information clubbed in accordions.
  • Media and technology companies can show various navigation options and use an accordion beneath each of these menus to further smarter their emails.
  • Accordions are sure-fire ways to actually send feedback emails with questionnaire as mentioned earlier.

And, there are so many more industries that can use accordion in emails for providing categorization smartly.

Graphs

Interactive graphs are immensely helpful for showcasing information in a highly visual way and increasing the credibility of your information.

Compatibility
The interactive graphs are compatible with almost all the platforms. Outlook and Lotus are two platforms where the graphs would be legible but the animation might go missing.

  • Application
  • Research companies who want to share various data and findings held by them.
  • Manufacturing companies wanting to share their annual reports with their shareholders.
  • Educational institutes wanting to share their previous achievements and placement records.
  • Food and Beverage companies wanting to compare their nutrients with their competitors.
  • E-commerce websites wanting to compare the features of various products.

Integrated Forms

In order to collect data from your subscribers, you have two options:

  • Redirect them to a dedicated landing page
  • Collect it directly from email body itself with integrated forms.

The advantage of integrated forms in email increases the form filling efficiency by manyfold. Currently Text box, Paragraph, Checkboxes and Radio Buttons are supported.

Compatibility

Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, Outlook on Mac will be having functional form. While email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, Mobile third party applications like (Gmail app, Yahoo app) etc. will have proper fallback support fulfilling your request to get details.

Thunder Bird will display the form but the form will not function. Apple has limited support for text area, so the apple users might not be able to fill the text box. Also, there might be a possibility that the users aren’t able to input ‘space’ between words. Temporary workaround is to press ‘alt+space’ to input a space.

  • Application
  • Fashion Retailers can use it to survey about the brands the specific subscribers like.
  • Travel and hospitality services can showcase various tour options with their prospects or customers using emails which changes the landing page based on the selected answer.
  • Restaurant owners can send Promotional emails to get subscribers illed form processes the specific order.
  • E-commerce websites can send Transactional Emails that ask for the review of the product alongwith the receipt of purchase.
  • Educational Institute can send a checklist of the books and series to be purchased by their students for the forthcoming holidays

GIF

Yes, it is now possible to have GIFs in email with increased email client support.

According to Email Institute, GIF emails increase a click-through rate up to 26% According to Marketing Sherpa, using GIF emails can help increase the conversion rate by 103%.

Typically, retailers largely use it to display product gifts, explainer animation and much more. Some information technology companies also use GIF to show how interactions on their app work.

Compatibility
Outlook & lotus would show the first frame however, otherwise GIF is compatible across all platforms.

Hybrid email

For most marketers that has a user base viewing emails in native apps on Android and iOS, responsive fetches amazing results. However, media queries are a problem when your user base is viewing emails using third party applications. As they have no or minimal support, these emails don’t render well on these email clients or third party app.

If your user base is relying more on the third party apps, there is a workaround to using media queries which is now known as hybrid coding technique. With this approach, the email renders just like the responsive version in the third party apps without relying on media queries.

Compatibility
Compatible in third party gmail app with limitation of overall look and feel which is not exactly responsive, but fits well and appears mobile friendly.

  • Application
  • Companies wanting to reach out to larger gmail audience with great mobile friendly emails.

Email Monks design and code heavenly emails, newsletter templates and landing pages.
To know more email us on hello@emailmonks.com or visit www.emailmonks.com

Embed this infographic: