More and more email clients have now started supporting interactive animation within the inbox.
A little interactivity might boost your click through rates drastically.
With more and more content as well as stories to tell, it is advisable to make the verbose content appear differently in
a stacked up manner.
With interactive emails, recipients can actually take action within their inbox without dabbling with the associated
While old skinned emails look dull and boring interactivity pumps up the fresh blood in the email templates making
them look more vivacious, fresh and as good as a nicely designed website with good UX and UI.
Fashioning a sense of urgency in an email with countdowns to promote any sale, event, or any other communication; affects your email campaign positively. Countdown makes the email look exclusive & preeminent.Compatibility
It is difficult to grab a reader’s attention in an email stuffed with multiple images, CTAs, product/service specifics, and other offers and discounts. So, what different can we do to grab the attention of a reader? Rotating Banner is the answer!
With rotating banners, there are multiple advantages from the standpoint of showcasing multiple images to driving customer interactions. Rotating banners are different from sliders.
It is important to showcase imagery or information using rotating banners as this makes the email aesthetics attractive and catchy.
The rotational banners work perfectly fine on Apple Mail, Thunderbird & Mobile Native Email applications. However, there would be a need to provide appropriate fall back to let it work flawlessly on the other email clients.
It is now paramount to send emails that appeal to your subscribers containing equal proportion of relevancy and uniqueness. With sliders, you can better your email campaign displaying multiple products at once, generate curiosity and do much more.Compatibility
Have you been sending those coupons to your loyal customers? Have you been sending product recommendations? If yes, it’s high time you should introduce scratch and flip effects in email.
With scratch effect, you could send out coupon, offers and other discount codes. Your recipients can scratch the code and redeem the offer easily. If you have a new product or news that you want to show in a progressive manner, in that case to you can use a scratch effect.
Like menus or accordions in email, flip and scratch (especially flip) can help engage more mobile users. With flip, you can actually cut down on lengthy content paragraphs and flip flop them as per your requirements.
These effects will have mobile native app support. Apple Mail and Thunderbird email will support flip and scratch on hover whereas other desktop email clients will show full fallback contents. It will have no support in Windows mobile.
With Accordions you could stack up the content and send out more verbose emails without actually letting recipients to scroll the emails.
Moreover, you can smartly show different email layouts to desktop and mobile recipients so that the email might be longer when viewed on desktop, but it converts to smart accordion automatically when viewed on mobile phones.
With accordion, marketers can measure the clicks on the tabs and identify the area that draws the maximum visibility. Marketers can also choose to provide progressive disclosure of information to enhance engagement.
Accordion has mobile native app support whereas Desktop email clients will show full fallback contents. Accordion isnt supported in Windows mobile. The main purpose is to summarize the desktop content and minimize height of email in mobile.
And, there are so many more industries that can use accordion in emails for providing categorization smartly.
Interactive graphs are immensely helpful for showcasing information in a highly visual way and increasing the credibility of your information.
The interactive graphs are compatible with almost all the platforms. Outlook and Lotus are two platforms where the graphs would be legible but the animation might go missing.
In order to collect data from your subscribers, you have two options:
The advantage of integrated forms in email increases the form filling efficiency by manyfold. Currently Text box, Paragraph, Checkboxes and Radio Buttons are supported.Compatibility
Email clients like Apple Mail, Gmail Desktop, Yahoo Desktop, AOL, Outlook on Mac will be having functional form. While email clients like Lotus Notes, Outlook 2007, 2010, 2013, Outlook.com, Mobile third party applications like (Gmail app, Yahoo app) etc. will have proper fallback support fulfilling your request to get details.
Thunder Bird will display the form but the form will not function. Apple has limited support for text area, so the apple users might not be able to fill the text box. Also, there might be a possibility that the users aren’t able to input ‘space’ between words. Temporary workaround is to press ‘alt+space’ to input a space.
Yes, it is now possible to have GIFs in email with increased email client support.
Typically, retailers largely use it to display product gifts, explainer animation and much more. Some information technology companies also use GIF to show how interactions on their app work.
Outlook & lotus would show the first frame however, otherwise GIF is compatible across all platforms.
For most marketers that has a user base viewing emails in native apps on Android and iOS, responsive fetches amazing results. However, media queries are a problem when your user base is viewing emails using third party applications. As they have no or minimal support, these emails don’t render well on these email clients or third party app.
If your user base is relying more on the third party apps, there is a workaround to using media queries which is now known as hybrid coding technique. With this approach, the email renders just like the responsive version in the third party apps without relying on media queries.
Compatible in third party gmail app with limitation of overall look and feel which is not exactly responsive, but fits well and appears mobile friendly.