Marketers are battling out to create and launch successful
mobile friendly email communications.
Why it is critical?
Because the use of mobile phone to read and respond to emails is growing rapidly.
43% of emails are read over mobile devices and this is expected to
rise to more than 50% by the end of 2013!
% of People who use Desktop, Webmail and Mobile to read and respond to their Emails
% of People who check their Emails via Smartphone on the daily basis
43% of mobile email users check email four or more times per day, compared to only 29% of those who do not use mobile email.
iPhone leads amongst all the email clients especially for email opens:
% of overall Email Opens by Email Clients
Email Opens: There is no second chance!
Just 3.3% of users have viewed a single email in more than one environment.
(both mobile and either desktop or webmail)
Users who have recently read email on their mobile will do so again about 45% of the time.
This means that nearly 97% of emails are viewed just once and there is no second chance!
Mobile is the most preferred device for checking out emails during weekends.
How Day of Week affects where Email is Viewed
Also, let’s understand which devices are most used throughout the day for Emails.
Mobile or Smartphone usage is more prevalent in the morning and evening hours.
What Motivates People to read Emails on the Mobile Devices?
Most Preferred Mobile Email Messages that attract eyeballs
Savings attract! Promotional emails with special offers, promos & vouchers attracts
eyeballs the most, followed by delivery and order information.