Unambiguous Video Proposition:
Ensure the player controls are visible and have a fallback
image in case it can’t play in the user’s browser.
Encourage the sharing of video with social sharing and
forward to a friend options.
Use the word “video” in the subject line and highlight the
nature of the video content in the subject line.
Segment subscribers that have previously
watched video or opened emails featuring video.
Sound for auto-play videos is ‘off’ in the email by default.
Use appropriate length video content.
Restrict promotional videos.
Highlight the value of video within the email copy.
Having fallback images and proper buttons, there
will be more user interaction leading to an
increased conversion rate.
It helps creating a buzz and brand.
Audience consuming video content becomes more receptive.
Improves the email opens and click through of
the targeted segment.
Auto-playing video without sound on can reduce the
complaint and unsubscribe rates.
Ensures the subscribers stick to viewing entire video
resulting in better sales. Remember, less is more.
State explicitly in the email copy
why the subscriber should choose to watch the video.